Kazi
Back to jobs

Brand Research And Events Lead

Betika

Marketing & Communications full time Nairobi Posted 37 minutes ago

250,000 – 300,000

Role Overview We are looking for a results-driven Brand Research and Events Lead to support brand growth through data-driven insights, effective campaigns, and impactful events. The role ensures strong brand governance while delivering measurable commercial outcomes. Key Responsibilities Monitor and improve brand performance (awareness, consideration, share of voice). Support campaign planning, execution, and track ROI and effectiveness. Conduct market research and deliver actionable insights and competitor intelligence. Plan and execute events and activations, ensuring strong engagement and ROI. Manage vendors, budgets, and ensure compliance with brand and regulatory standards. Qualifications & Experience Bachelor’s degree in marketing, Business, Communications, Research, or related field. 3-5 years experience in brand marketing, research, or events/activations. Proven experience in insights reporting and end-to-end event management. Key Skills Strong analytical and research skills Project and stakeholder management Excellent communication and reporting skills High attention to detail and commercial awareness Why Join Us? Be part of a team shaping brand strategy through data and insights Work on high-impact campaigns and engaging brand experiences Collaborative environment with opportunities for growth and innovation