Pavago connecting businesses with top talent, streamlining hiring processes, and providing comprehensive support for long-term success.What You’ll Be Doing Own and scale Facebook & Instagram ad campaigns from ideation to execution Manage and optimize key metrics including CPL, CPA, and ROAS across multiple accounts Handle $10K–$250K+ monthly ad spend budgets with performance accountability Develop and write high-converting ad copy and creative briefs for designers and video editors Lead creative strategy, including: Static ads UGC video direction and coordination Video scripting AI-assisted creative production Continuously test audiences, creatives, and offers to identify winning combinations Analyze performance daily and make data-driven optimization decisions Collaborate with internal teams to align campaigns with broader revenue goals Operate with autonomy—own outcomes, not just tasks Must-Have Requirements (Non-Negotiable) Minimum 3+ years running Facebook/Instagram ads at a high level Proven experience managing at least $10,000/month in ad spend (preferably significantly more) Experience handling multiple accounts (5+) simultaneously Strong command of: Meta Ads Manager Facebook Business Suite Pixel tracking & conversion optimization Ability to analyze performance data deeply and translate it into actionable decisions Strong copywriting skills—can write ads that actually convert What Separates Top Candidates Experience managing $100K–$250K+ monthly budgets Strong understanding of full-funnel strategy (creative → offer → conversion) Hands-on experience with UGC workflows and video ad production Use of AI tools (e.g., ChatGPT, creative automation tools) to improve speed and output quality Familiarity with tools like GoHighLevel (GHL) or Close CRM What Success Looks Like Consistently hitting or improving CPL, CPA, and ROAS targets Launching and scaling campaigns quickly without sacrificing quality Bringing new creative angles and testing ideas proactively Driving measurable growth across multiple accounts