The purpose of this job is to grow business, market expansion, identify business opportunities, review products and services negotiate and close business deals while maintaining extensive knowledge of current market conditions. Key Responsibilities Identify and run campaigns to drive membership growth, loan book growth, deposit mobilization and FOSA services patronage.Prepare, plan, and execute annual marketing budget campaigns and lead functional procurement plans and requirements.Responsible f o r the new product development, product re-engineering, and conducting strategic launch on roll out.Conduct market research, customer trends, competition in the market and product analysis to advise on best product pricing strategy to maximize on Sacco business opportunities.Conduct and analyse customer feedback to identify the gaps in our product and services.Outline, strategize and carry out digital marketing campaigns, including search engine optimization (SEO) and search engine marketing (SEM), content marketing, email marketing, social media marketing, and Pay per Click PPC efforts.Analyse campaigns to determine the right metrics and key performance indicators (KPIs) before measuring performance and creating reports.Preparation of the business development function reports.Responsible for the deployment of the Sacco business development strategy.Responsible for Lead generation & Prospecting for prospective clients, new markets, and business opportunitiesImplementing, and reviewing of business development policies, procedures, and reporting systems to enhance growth and profitability.Organize and attend public events such as exhibitions, field days, workshops, and other marketing related activities to promote Ushuru Sacco Corporate brand.Achieving growth and hitting sales targets by successfully managing the direct sales team & business development teamsBuild and promote strong, long-lasting member relationships by partnering with them and understanding their needs.Plan, organize and deploy annual member training in line with needs identified and prepare presentation materials.Represent the Department in the Education, Strategy, Business Development, and ICT committee. Requirements Hold a bachelor’s degree in business or any other degree from a recognized university.The successful candidate must have 5 years’ relevant experience in business development in a financial institution.Any other certifications or degrees related to the role will be an added advantage. Skills Good Leadership SkillsGreat time management skillsStrong Analytical and report writing skills.Strong Interpersonal SkillsDemonstrated ability to communicate, present, and influence credibly and effectively at all levels of the organization.Strong collaboration skillsStrong Negotiation & Persuasion skillsProject Management SkillsResearch & StrategyDigital Marketing SkillsBusiness IntelligenceA solid understanding of business and marketing principles